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It all started way back in 1959 when our founder Roger Meadmore set out on a driving trip from New York to Miami. He and his comrades kept pulling in to Howard Johnson’s wayside restaurants to eat waffles
The idea struck them that these waffles would be a great idea for Australia. If you’ve ever been to America, you’ll know that Americans are the world’s biggest waffle eaters and will eat them with just about anything, much the same way as Australians eat toast.
On returning to Australia, Mr George Peri soon found out why this waffle-eating obsession had not hit our shores. There was a difference in the way our wheat germinated, therefore producing different flour. So, for the first 10 years of operation, they imported the original Aunt Jemima mix from America until a local company could supply the strain needed to make those American style waffles.
The first waffles only restaurant was opened in Gilbert Place, Adelaide in 1965 called "The Blue Waffle". It was a small, cozy and very popular restaurant with a distinct Australian atmosphere.
The operation proved to be a success and soon after, The Blue Waffle was opened in Melbourne and the partnership divided up amicably.
The two companies shared ideas and the famous "Lovely!" lady symbol.
On 17th August 1975, Mr Meadmore opened the first waffle restaurant in Sydney, Blue Waffle. He sold The Blue Waffle Kitchen in Adelaide to two long-term employees and continued his venture in Sydney. Soon there were waffles restaurants all over Sydney, from Bondi Junction on the coast to Neutral Bay in the North and Parramatta in the west.
In 1994 the current owners embarked on a rebirth of Blue Waffle by adding to the menu pizzas, a new range of salads, crepes, waffles and the famous ribs. The new look proved successful and the restaurant is busier than ever. In 2006 Blue Waffle opened its second restaurant at Northmead in Sydney’s West bringing with it the popular dishes served in the original restaurant. 2007 has seen the opening of another site at Darling Harbour in Sydney and Campbelltown in 2008. North Strathfield was the next to open in 2011.In 2012 we opened on the Gold Coast in Queensland. With the continued success of Blue Waffle in each location we are planning to expand even further, keep an eye out for one opening near you.
The idea struck them that these waffles would be a great idea for Australia. If you’ve ever been to America, you’ll know that Americans are the world’s biggest waffle eaters and will eat them with just about anything, much the same way as Australians eat toast.
On returning to Australia, Mr George Peri soon found out why this waffle-eating obsession had not hit our shores. There was a difference in the way our wheat germinated, therefore producing different flour. So, for the first 10 years of operation, they imported the original Aunt Jemima mix from America until a local company could supply the strain needed to make those American style waffles.
The first waffles only restaurant was opened in Gilbert Place, Adelaide in 1965 called "The Blue Waffle". It was a small, cozy and very popular restaurant with a distinct Australian atmosphere.
The operation proved to be a success and soon after, The Blue Waffle was opened in Melbourne and the partnership divided up amicably.
The two companies shared ideas and the famous "Lovely!" lady symbol.
On 17th August 1975, Mr Meadmore opened the first waffle restaurant in Sydney, Blue Waffle. He sold The Blue Waffle Kitchen in Adelaide to two long-term employees and continued his venture in Sydney. Soon there were waffles restaurants all over Sydney, from Bondi Junction on the coast to Neutral Bay in the North and Parramatta in the west.
In 1994 the current owners embarked on a rebirth of Blue Waffle by adding to the menu pizzas, a new range of salads, crepes, waffles and the famous ribs. The new look proved successful and the restaurant is busier than ever. In 2006 Blue Waffle opened its second restaurant at Northmead in Sydney’s West bringing with it the popular dishes served in the original restaurant. 2007 has seen the opening of another site at Darling Harbour in Sydney and Campbelltown in 2008. North Strathfield was the next to open in 2011.In 2012 we opened on the Gold Coast in Queensland. With the continued success of Blue Waffle in each location we are planning to expand even further, keep an eye out for one opening near you.